BlogFashionFemaleStyle

Secondhand displaced nearly one billion new clothing purchases in 2021 that normally would have been bought new.

—ThredUp

Secondhand displaced nearly one billion new clothing purchases in 2021 that normally would have been bought new.

Fashion brands are taking notice. Dôen, a California-based premium fashion brand, is launching a resale program, called Hand Me Dôen. The program will allow customers to send in pre-owned Dôen products in exchange for store credit.

Dôen will host flash sales throughout the year when the resold product becomes available. The goal of not making resale available all the time is to prevent customers from visiting the site and finding it already picked over.

Shein is also launching a resale platform in the wake of criticism about its labor practices. Some experts are skeptical about the platform and believe it is simply a way for the company to greenwash its image.

It remains to be seen whether fast fashion brands will be able to capitalize on the resale market in the same way luxury and premium brands have. However, one thing is certain: the resale market is here to stay, and it is only getting bigger.

By : BHARATWIZ

Leave a Reply

Your email address will not be published. Required fields are marked *